Important Dates
About Conference
The first LIBA International Conference on Marketing Research is conceived and conceptualised by Loyola Institute of Business Administration (LIBA), Chennai, India, to be one of the flagship events in the global academic circle, that intends to focus on the ever-evolving and contemporary fields in marketing area with special focus on consumer research, branding & advertising, technology trends, sustainable marketing and artificial intelligence
The conference will serve as a platform for industry professionals, academics, and researchers from all over the world to come together and exchange knowledge, insights, and innovations in the dynamic realm of market research. By bridging the gap between theory and practice, the conference offers a multidisciplinary approach to marketing research, encompassing various aspects of marketing, cutting-edge research methodologies, global market trends, and the transformative potential of technology and artificial intelligence.
The primary objective is to explore the latest trends, challenges, and opportunities in marketing research by bringing together experts and thought leaders from around the world. Participants will have the opportunity to engage in insightful presentations and discussions that delve into key topics that will shape the future of marketing field. The conference will cover diverse aspects, ranging from the impact of digital transformation on consumer behaviour to the utilization of big data and predictive analytics. Participants can expect to gain valuable insights into leveraging technology and artificial intelligence to unlock new avenues for market exploration, uncover hidden patterns, and make data-driven decisions.
About LIBA
Established in 1979 within the premises of Loyola College, Loyola Institute of Business Administration (LIBA) is a premier B-school in Chennai, India. Its mission is to form competent and committed leaders who possess ethics, principles, social responsibility, a global perspective, and an entrepreneurial spirit. Managed by the Jesuits of the Loyola College Society, renowned for their contributions to higher education, LIBA upholds excellence and ethics as its core values. The institution endeavours to instil in its students the virtues of excellence, justice, honesty, and service to society.
LIBA offers a two-year Full-time PGDM course, approved by AICTE and recognized by AIU. Additionally, it provides other programs such as the AICTE-approved Part-time PGDM, Ph.D. (affiliated with the University of Madras), and one-year executive diploma programs. The Management Development Centre offers customized short-term and long-term programs focused on skill development. LIBA emphasizes the holistic formation of students, addressing intellectual, social, emotional, and spiritual aspects. The institution combines classroom and experiential learning to provide its students with the best possible education.
Who can participate?
Academicians, Students, PhD Scholars, Researchers, Industry Experts.
Key Benefits
- Publication opportunity for select quality manuscripts in Scopus / WoS /UGC care listed journals*
- All other manuscripts that do not qualify for the above-mentioned category, will be published with ISBN number in the form of Book of Conference Proceedings
- Networking and collaborate with professionals and experts from the academia
- All participants will get certificates and a copy of the Book of conference proceedings
Conference Objectives
- • The conference aims to showcase cutting-edge research methodologies used in marketing research. It encourages the exploration of innovative approaches and techniques to improve the accuracy and effectiveness of data collection and analysis.
- • Explore the latest trends and advancements in marketing research, with a focus on the integration of marketing, research, global perspectives, technology, sustainability and artificial intelligence.
- Provide a platform for industry professionals, academics, and researchers to exchange knowledge, insights, and innovative ideas in the dynamic field of market research.
- Discuss the challenges and opportunities presented by digital transformation, changing landscape of consumer behaviour, and the increasing availability of big data in the context of marketing research.
- The core focus of the conference are advancements in marketing research methodologies, marketing in digital era, emerging technologies in marketing and sustainability & social responsibility.
Advancements in Marketing Research Methodologies
- Consumer Behaviour & Brand perception Studies.
- Innovations in Survey Design and Data Collection Techniques
- Research methods for service marketing research
- Qualitative Research Methods in Marketing
- Using technology for conducting market research
Marketing in the Digital Era
- Digital Marketing Strategies and Best Practices.
- Social Media Marketing and Influencer Marketing
- E-commerce and Online Consumer Behavior
- Search Engine Optimization and Search Engine Marketing
- Mobile Marketing and Location-Based Marketing
Emerging Technologies in Marketing
- Application of AIML in Marketing
- Augmented Reality (AR) and Virtual Reality (VR) Applications
- Voice Search and Voice-Activated Marketing
- Internet of Things (IoT) and Smart Marketing Devices
- Chatbots and AI-Powered Customer Service
Sustainability and social responsibility in marketing
- Sustainable Marketing Strategies and Green Marketing
- Socially Responsible Branding and Cause Marketing
- Purpose-Driven Marketing and Corporate Social Responsibility
- Consumer Awareness and Conscious Consumerism
- Impact of Marketing on Society and Environment
Adipiscing
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Reprehit
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